Win! Firms will be forced to display phone numbers

In a win for our ongoing campaign, marketing firms will be forced to display their phone numbers in the latest crackdown on nuisance calls.

The Government has announced that it will be a legal requirement for marketing callers to provide a valid phone number that can be displayed when they call you. This will not only help you decide whether you want to answer the call or not, it will make it easier for you to report unsolicited calls to the regulators.

All cold callers will be forced by law to display their phone numbers when making unsolicited calls under the plans.

Companies that breach these rules, including those with overseas call centres, will be hit by hefty fines.