💡Research: how fake reviews boost Facebook businesses

A Which? investigation shows how easily businesses can mislead consumers with phoney Facebook recommendations.

Our latest research into fake and misleading reviews has shed new light onto the unscrupulous tactics businesses could use to fake their way to five stars.

It’s all too easy for Facebook business listings to be manipulated by fake reviews, a Which? investigation has found, after we went undercover to purchase a range of recommendations and page likes that easily found their way onto a fake business.

Read more about how fake reviews boost businesses on Facebook.