Fake reviews make consumers twice as likely to choose poor-quality products

Cutting edge Which? behavioural research has revealed fake reviews make shoppers more than twice as likely to choose poor-quality products.

Our research tested a range of scenarios involving fake review activity, and in every one it showed an adverse effect on consumer behaviour.

In the worst instance, we found that people were more than twice as likely to buy a poor-quality product that had been boosted by fake reviews.

Read the full story about how fake reviews adversely influence your shopping behaviour.